Accor ‘Unveils the World’ with new global campaign celebrating the return of leisure travel and vacations abroad


PARIS, May 20, 2021 /PRNewswire/ — Accor, a global hospitality leader, is pleased to announce its Unveil the World campaign – a celebration of the return to travel, the approach of summer, and the joy of great hotel stays. With travel restrictions easing across many destinations worldwide, along with significant pent-up demand among travelers, the campaign is a signal of Accor’s confidence in the resurgence of travel, while reinforcing the company’s growing focus on the leisure segment.

“Our hotels and resorts are ready to welcome back guests and have successfully implemented our ALLSAFE hygiene and cleanliness protocols, which go beyond local and national requirements. This should help reassure travelers as our hotels are amongst the safest hubs for anyone resuming their leisure or business activities. Moreover, we are offering flexible rates and last-minute cancellation on so that our guests can plan their holiday with a carefree spirit. Our Accor teams are working very hard to make sure we can deliver everyone’s vacation dreams this summer,” said Patrick Mendes, Chief Commercial Officer at Accor responsible for Sales, Marketing, Distribution and Loyalty.

“Unveil the World”, which is being debuted via a short film inspiring travelers to rediscover the amazing places and experiences that add beauty, depth and meaning to their lives, will be launched through ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio of brands.

Steven Taylor, Chief Marketing Officer, Accor said: “Over the past year, we’ve seen across social media how much everyone has missed traveling and getting to experience the things they love. People the world over have been through incredibly tough times, and it is our duty to inspire them with a renewed sense of energy, positivity, magic and reassurance. The world needs symbols of optimism to boost their morale and it is our sincere hope that people will soon get the chance to enjoy their much-deserved and delayed vacations.”

The Inspirational Stars

American dancer and choreographer Lil Buck leads Accor’s new campaign as he unveils a hotel lobby, ready to welcome guests again. Lil Buck said: “We’re showing you in our own artistic way that you’ll be able to unveil and enjoy your world. This summer make sure you give yourself an opportunity to enjoy yourself, go fly, go somewhere you always wanted to go, go to your dream place because we never know when we will be stuck in the house again.”

Also gracing the campaign is the eccentric and fascinating Dominique Mirambeau, famous French model of the 70s, muse of artists such as Salvador Dali, Moebius and Nicki de Saint-Phalle. Ms. Mirambeau said: “We all have a place in our heart we sometimes travel to, to find comfort. Sometimes, it is also therapeutic to visit and enjoy it for real! I am glad and honored to convey this inspiring message and energy to people throughout the world.”

The Desire to Travel

Accor’s research indicates that 65% of respondents worldwide are likely to plan a leisure trip in the coming months. Road trips, al fresco dining, cultural experiences, and city escapes are high on the priority lists of planned excursions – areas which Accor’s “Unveil the World” campaign will encourage with special offers, new loyalty benefits and booking flexibility.

Consumers are also looking for flexible pricing options, ease of booking online, and trusted health and safety protocols, which Accor hotels offer through the Group’s ALLSAFE hygiene and cleanliness label.

“Accor has worked hard to establish industry-leading practices in these areas, which our guests and loyalty members have expressed are a top priority as they make plans to get out and begin experiencing the world again,” added Taylor. “We can’t wait to welcome guests back and provide them with confidence for their safety, the comforts of hospitality they crave, and the experiences they have dreamed of returning to once again.”


  • Concept and creative Direction: Studio 66
  • Film Director: Manu Cossu
  • Production: Iconoclast
  • Photographer: Antoine Harinthe
  • Stylist: Aurora Sansone
  • Hair: Gabriele Trezzi
  • Make-up: Cosetta Giorgetti
  • Models: Lil Buck, Dominique Mirambeau, Mao Xiaoxing
  • Set design: Emma Rauch

#Unveiltheworld #ALLTravel #Accor


Accor is a world leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily Lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit or follow Accor on TwitterFacebookLinkedIn and Instagram.

Media Relations: Charlotte Thouvard, Accor Global Communications, T. +33 1 45 38 19 14, E.; Mike Taylor, Accor Global Communications, T. +1 647-273-5598, E.


‫NOVADEتطلق الموصلات ومحور التكامل للبناء.

تبادل سلس للبيانات مع اكثر الأسماء ثقة و شهرة في العالم في قطاع تطبيقات البناء عبر NOVADE CONNECT

سنغافورة ، 20 مايو 2021 – NOVADE، أعلنت الشركة الرائدة فيبرامج إدارة البناء،عنإطلاق برنامج Novade Connect، مجموعة من ادوات ربط البرامج التي تمكن العملاء من الاستفادة من النظام البيئي الرقمي المتنامي لبرامج  و أدواتالبناء المتقدمة.   NOVADE CONNECT يوفر موصلات الربط والتشغيل مع بعض الأسماء الأكثر موثوقية في العالم في هذاالمجال.

Novade Connect – Unlock the power of your existing data

 قال Denis Branthonne،المؤسس والرئيسالتنفيذي لشركة Novade: “نحن نعمل على تسريع العمل الرقمي”

“كما أن السماح للأنظمة المختلفة بالاتصال بيُسر وسلاسة يساعد الفرق في الميدان على أداء مهمتهم بسرعة ملحوظة؛ ويساعد على إطلاق العنان لقوة البيانات الموجودة “.

تعمل عمليات التكامل على ربط البيانات عبر  كامل سلسلة القيمة و تشمل تبادل المستندات والرسومات والملاحظات الميدانية والمشكلات وحتى دخول الموقع الآلي باستخدام التصوير الحراري.

باستخدام برنامج NOVADE CONNECT، يُمكن للفرق في الميدان الآن تبسيط البيانات عبر تدفق سير العمل لزيادة الكفاءة والإنتاجية – من خلال ربط منصة NOVADEالخاصة بهم بالأدوات التي ويفضلون استخدامها.

برنامج NOVADE CONNECTمتوفر لمشتركي NOVADEالحاليين.كما تخطط شركة NOVADEلإضافة المزيد من عمليات التكامل المذهلة مع مزودي البرامج الرائدين وترحب بجميع الشركاء والمبتكرين المعنيين في مجال التكنولوجيا. يُمكن العثور على مزيد من المعلومات حول برنامج NOVADE CONNECTعبر الرابط التالي

نبذة عن  NOVADE

NOVADEهي شركة رائدة في برامج إدارة البناءوالبنية التحتية. يتم رقمنة عمليات ورش البناء بما في ذلك جانب الجودة والسلامةو مراقبة التقدم وإدارة القوى العاملة والصيانة من خلال أجهزةالتواصل المحمولة.

Novade logo

توفر البيانات الملتقطة رؤى لتبسيط العمليات وتحقيق النتائج. قيادةالمقاولين ومطوري العقارات والملاك و يثق المشغلون حول العالم في Novadeللقيادة تحولهم الرقمي. تأسست عام 2014  و يقع المقر الرئيسي لشركة Novadeفي سنغافورة وتعمل عالميا.


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To share happiness and wishes, OPPO celebrates Eid al-Fitr with customers at its service centers.

CAIRO, May 20, 2021 /PRNewswire/ — From May 8 to 16, OPPO joined the Eid al-Fitr celebration with festival engagement at OPPO Service Centers in over 10 countries including Egypt, Indonesia, Malaysia, Morocco, Philippine, etc. Special festival decorations were set along with engaging puzzle games and exquisite gifts for customers to share happiness together. Exciting lucky draws to get the chance to win a dedicated OPPO Enco W31 wireless headphones were also provided at some Service Centers.

"To share happiness and wishes, OPPO celebrates Eid al-Fitr with customers at its service centers

OPPO has always believed that service goes beyond technical operations, the sincere solicitude of users is the ultimate target to pursue. As part of the efforts to enhance localization initiatives, OPPO Service Center will continue to carry out various festival promotion while committing to provide unparallel professional services within users’ reach.

On the 10th of each month, a special Service Day event has been launched at the OPPO Service Center. All of OPPO users can not only enjoy the maintenance discounts, but also get more practical free services, such as free phone disinfect service, free labor cost, etc. Moreover, all OPPO users can enjoy free cleaning and software upgrade on service day to renew their phones.

To share happiness and wishes, OPPO celebrates Eid al-Fitr with customers at its service centers

During this particular period, people choose to spend more of their time on social media or to interact with each other at a safer distance. OPPO also cares users’ safety and puts it in the first place. OPPO Service Centers organize activities and set business hours in strict accordance with government requirements. The staff of the service center are required to wear face mask, check body temperature, clean and disinfect the store every day, and provide hand sanitizers for customers, so that they can prevent the epidemic risk to the greatest extent.

In the upcoming June, the OPPO Service Center plans to upgrade its Service Day event. It is noteworthy that the date of OPPO Service Day will be changed from the original 10th of each month to 10-12th. More importantly, customers can enjoy more discounts on spare parts refresh at a lower price. Let’s look forward to the upgraded OPPO Service Day in June!

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Novade launches connectors and integration hub for construction

Seamless data integration with the world’s most trusted names in the construction industry via Novade Connect

SINGAPORE, May 20, 2021 /PRNewswire/ — Novade, a leader in construction management software, today announced the launch of Novade Connect, a set of software integrations enabling customers to tap into the growing digital ecosystem of construction software and hardware providers. Novade Connect provides plug and play connectors with some of the world’s most trusted names in the industry.Novade Connect – Unlock the power of your existing data

“We are in the business of accelerating the digital transformation of construction,” said Denis Branthonne, founder and CEO of Novade. “Allowing various systems to connect seamlessly really helps teams in the field do their job faster. It also helps to unlock the power of existing data.”

The integrations connect data across the value chain – documents, drawings, field observations and issues, even automating site entry with thermal imaging. With Novade Connect, teams in the field can now streamline data across workflows to increase efficiency and productivity – connecting their Novade platform with the tools they already use and love.

Novade Connect is available for existing Novade subscribers. Novade plans to add more exciting integrations with leading software providers and welcomes all interested technology partners and innovators. More information on Novade Connect can be found at

About Novade

Novade logoNovade is the leading construction management software for the building and infrastructure industry. Site processes including quality, safety, progress monitoring, workforce management and maintenance are digitised and automated using mobile devices. The data captured provides insights to streamline operations and drive results. Leading contractors, real estate developers, owners, and operators around the world trust Novade to drive their digital transformation. Founded in 2014, Novade is headquartered in Singapore and operates globally.

Connect with Novade


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Hisense Soars in Brand Value, Aims to Achieve $47 Billion Revenue by 2025

LONDON, May 20, 2021 /PRNewswire/ — Kantar and Google recently launched the “2021 Top 50 BrandZ Chinese Global Brand Builders Ranking Report”. In a survey of consumer habits over 860,000 global consumers, Hisense has secured No. 7 on the list and ranked No. 1 in the home appliance industry, maintaining in the Top 10 brands for 5 consecutive years. In “Top 20 Chinese Star Brands in Emerging Markets”, Hisense ranked No. 8 and No. 1 in the home appliance industry.

Hisense ranked No.7 in BrandZ TOP 50 Chinese Global Brand Builders 2021

Although impacted by the pandemic, Hisense continued brand-building investment to grow business overseas. In 2020, Hisense’s overseas revenue was $7.93 billion, accounted for nearly 40% of the total revenue, and the YOY growth was 18.2%. Data for the first quarter of 2021 shows that Hisense’s overseas revenue share has exceeded 42%. According to Hisense’s globalization strategy goal, Hisense aims to achieve $47 billion revenue by 2025, with overseas markets accounting for 50% of the total.

“Hisense’s globalization must be a comprehensive one of product development, manufacturing, branding and marketing,” said Jia Shaoqian, President of Hisense Group.

Hisense started its overseas trade in 1985, and formally established a South African company in 1996 to build its first overseas production base. To date, Hisense has 90,000 employees in 54 companies worldwide, with 16 R&D centres and 16 production bases. From cutting-edge technology innovation to localized product design, Hisense gradually accelerates the localization and globalization process by continuously strengthening the construction of brand.

Acquiring well-known local brands is a major part in Hisense’s globalization strategy, which is challenging for Hisense’s cross-cultural management capabilities. Taking the acquisition of Toshiba Visual Solutions Corporation (“TVS”) as an example, Hisense has adopted the principle of localized management. All departmental positions are managed by Japanese managers, and deputy positions are appointed from headquarters, which also positively stimulates the vitality of the workforce.

Hisense ranked No.8 in BrandZ TOP 20 Chinese Brand Stars 2021

Hisense has also won recognition for contributing to local communities. Hisense Appliance Industrial Park Project in South Africa was a remarkable case mentioned by UNOSSC, as Hisense has not only driven the sustainable development of the local manufacturing industry but also creating job opportunities, successfully increased financial and social development in South Africa.

In terms of brand building, Hisense insists on building Sport IP, uses sports as a linkage to consumers to enhance emotional communication. Since 2016, Hisense has sponsored top events such as Euro 2020 and the FIFA World Cup. Also, Hisense has accelerated its globalization and brand rejuvenation and achieved a significant increase in its market share and brand equity by joining hands with global football club PSG and esports organization FNATIC.

Hisense sponsored EURO 2016 and EURO 2020 consecutively

Currently, Hisense has evolved from a TV manufacturer to a Multi-scenario display solution system provider. In addition to the home appliance industry, Hisense is also developing smart healthcare, smart cities and smart living to build the most trusted and valuable brand in the world.

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Lummus Novolen Technology Selected as PP Licensor for Major Project in Egypt

– Anchorage Investments selected Novolen polypropylene (PP) technology for its low capital and operating expense, simple process, and competitive and flexible solutions for a full range of PP products

– Anchor Benitoite project expected to increase petrochemical activity in the region and strengthen Egypt’s competitiveness as a petrochemical hub.

– Selection reinforces Novolen’s position as the industry’s leading licensor of PP technology

HOUSTON, May 20, 2021 /PRNewswire/ — Lummus Technology today announced that its Novolen business has been selected as the PP licensor by Anchorage Investments for its Anchor Benitoite project in Suez, Egypt. Lummus’ scope includes the technology license for a 590 KTA polypropylene unit as well as basic design engineering, training and services, catalyst supply and operator training simulator services.

“The Anchor Benitoite project will include a 590 KTA Novolen PP unit as the main derivative of the propylene produced within the complex,” said Dr. Ahmed M. A. Moharram, Founder and Managing Director of Anchorage Investments. “The low investment and operating costs for Novolen technology based on its efficiency, combined with the process simplicity and the robustness of operation while offering a wide product slate, were the key drivers for our selection of the PP technology.”

“We are thankful to Anchorage Investments for selecting Novolen’s technology, which has solidified its place as the leading PP technology licensed over the past few years,” said Leon de Bruyn, President and Chief Executive Officer of Lummus Technology. “The global PP market continues to show overall resilience to demand sensitivities and fluctuations in certain segments, and Novolen’s PP technology offers the best solution because of its flexibility and ability to adapt to changing market conditions.”

The Anchor Benitoite project will encompass production units producing several different petrochemical products and intermediates. Located near the Suez Canal, an area that provides distinctive advantages in terms of its geographical location, port connectivity and associated capital and operating costs, Anchor Benitoite is envisioned to be a gateway to petrochemical activity on regional and global scales, increasing Egypt’s competitiveness and position as a petrochemical hub.

Anchorage Investments Ltd. ( comprises of separate entities in the fields of: development of petrochemicals projects, mining/quarrying, project management, and development of beneficiation/building materials manufacturing projects. The company’s petrochemicals division was established with the objective of developing, owning and operating petrochemicals projects in the Middle East region. These projects will produce basic petrochemicals building blocks, intermediates, derivatives and final products that would fill-in market gaps domestically, regionally and globally.

Lummus Novolen Technology GmbH licenses polypropylene technology and provides related engineering and technical support/advisory services. Novolen also supplies NHP® catalysts for the production of high-performance polypropylene grades in the Novolen process and NOVOCENE® metallocene catalyst for the production of special polypropylene grades.

About Lummus Technology
With a heritage spanning more than 110 years and a focus on innovation that has resulted in approximately 130 technologies and 3,400 patents, Lummus Technology is the global leader in developing and implementing process technologies. We are a Master Licensor of petrochemical, refining, gasification, gas processing and renewable technologies, and a supplier of catalysts, proprietary equipment and related services to customers worldwide. To learn more about the new Lummus, visit

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