Abu dhabi: Dubai Airports has launched a new series of welcome experiences at Dubai International (DXB), offering Arabian hospitality and warm, thoughtful moments of care for residents returning home after the summer, visitors arriving in Dubai, and guests transferring through the world's busiest international airport. Across Terminal 3, these activations aim to transform areas from Baggage Claim and Arrivals to transit spaces within DXB into memorable experiences.
According to Emirates News Agency, mascots from Dubai Police and the General Directorate of Identity and Foreigners Affairs (GDIFA) greet younger guests, while live music from a local musician in the Arrivals area adds to the inviting atmosphere. As guests continue through the Arrivals Hall, small touches along the way are designed to make their arrival in Dubai special. In Arrivals, families and friends can create personalized welcome signs using stickers and Dubai-inspired embellishments at the Make Your Welcome Home Sign station, transforming the space into a vibrant celebration of reunions.
Guests continuing their journey via Dubai Taxi are greeted with complimentary refreshments, cold towels, and treats, courtesy of Mirzam, Emirati District, Emirates Flight Catering, and oneDXB partners, extending the city's renowned hospitality beyond the terminal. For those transiting through DXB, Dubai Airports offers a live performance inspired by the sounds of the region, providing a taste of Dubai's vibrant music scene. At the transfer desks, guests can also enjoy complimentary refreshments and treats distributed by Project Chaiwala, Mirzam, Emirati District, and Garrett Popcorn.
Michelle Lee, Vice President Brand and Communications at Dubai Airports, stated that DXB is the gateway to Dubai and serves as the first point of connection with the city for many guests. From the moment people arrive or travel through the airport, the aim is for those moments to reflect what makes Dubai distinctive: its energy, warmth, diversity, and the people who bring the city to life. Whether a guest is returning home or simply spending only a few hours between flights, the focus is on turning everyday touchpoints into meaningful, memorable experiences.
All travelers can also participate in Dubai Airports' I Heart DXB interactive installation near Gate B28, which provides a creative way to connect with the city. By uploading a selfie, guests become part of a shared portrait of Dubai in the colors of the UAE flag. Alongside it, guests can add to the wall of handwritten notes by leaving a message of pride and gratitude before collecting limited-edition stickers and pins.
The experiences run throughout August across Terminal 3, as part of Dubai Airports' ongoing efforts to reinforce DXB as a place of familiarity, warmth, and care.