Sharjah:The second phase of the 'Sharjah Deserves the Best' campaign, spearheaded by the Department of Municipal Affairs (DMA) in Sharjah, has commenced with a series of school visits in partnership with BEEAH Group.

According to Wam, this phase aims to broaden the campaign's awareness efforts by focusing on schools, encouraging students to minimize their use of single-use products and embrace sustainable alternatives in their daily routines.

Throughout November, the initiative will be implemented at several schools across Sharjah, featuring awareness workshops, interactive activities, and the distribution of reusable bags to promote sustainable habits among students.

Sultan Mohammed bin Huwaiden Al Ketbi, Chairman of the DMA in Sharjah, emphasized that involving schools in the campaign would boost community participation by encouraging students to engage with its themes, contribute ideas, and advocate for environmentally responsible behaviors. Feedback from students is expected to help identify challenges and tailor awareness content to their needs, thereby enhancing the campaign's effectiveness.

Sheikh Mohammed bin Abdullah Al Qasimi, Director of the DMA in Sharjah, highlighted the role of schools as ideal environments for reinforcing awareness messages and transforming them into sustainable practices. The interactive programme is designed to blend knowledge with practical application, fostering student participation and supporting the campaign's sustainability objectives.