Abu Dhabi:Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Authority (NMA), emphasized the significant role of media in shaping public awareness and preserving national identity. He highlighted the proclamation of 2026 as the 'Year of the Family' by President His Highness Sheikh Mohamed bin Zayed Al Nahyan, underscoring the importance of the family as the foundation of society's strength and sustainability.

According to Wam, Al Hamed discussed the integration between family, educational institutions, and media in instilling values and fostering human development. He described Zayed Military University as a model of this integration, where academic and military training contribute to developing well-rounded individuals. The media, he stated, serves as a conduit embedding values in the public consciousness and enhancing the UAE's presence and influence globally.

Al Hamed noted that the National Media Authority's work is inspired by the vision of President Sheikh Mohamed, focusing on awareness, trust-building, and identity preservation. The Authority also draws on the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, emphasizing innovation and competitiveness. Under the oversight of His Highness Sheikh Mansour bin Zayed Al Nahyan, the Authority aims to unify media efforts and advance talent development, ensuring that the UAE's media framework is cohesive and influential.

He stressed the importance of maintaining a balance between embracing modern technologies and preserving national values. The NMA's strategy involves investing in Emirati talent, smart platforms, and technologies to deliver authentic content that reflects the UAE's values and reaches international audiences. Al Hamed also highlighted the launch of Zayed Military University's first newspaper as a sophisticated initiative reflecting the importance of media in documenting institutional experiences and conveying their missions to society.