Abu dhabi: Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the UAE National Media Office and Chairman of the UAE Media Council, emphasized the critical role of responsible media in fostering social cohesion and protecting families from modern challenges. During a panel at the 5th Abu Dhabi Family Forum, Al Hamed described responsible media as a vital component in nurturing national identity and family stability.
According to Emirates News Agency, Al Hamed highlighted that truthful and purposeful media content is essential for household stability, as it underscores role models who inspire compassion. He noted that the UAE regards media as a partner in education and a societal safeguard, with constructive discourse forming the foundation of family stability.
Al Hamed reiterated that the UAE leadership views the family as central to the national vision, serving as the bedrock of social stability and public awareness. A cohesive family is key to national progress while maintaining core moral and humanitarian values. He praised the contributions of H.H. Sheikha Fatima bint Mubarak in promoting family empowerment and fostering a balanced family unit.
He also underscored the responsibility of media professionals and influencers in shaping the nation's image, advocating for a balanced discourse that projects a positive global impression of the UAE and strengthens societal stability. Al Hamed stressed that media narratives shape national identity, urging media figures to ensure their content supports rather than undermines it.
Al Hamed emphasized the impact of social media on younger generations and family dynamics, calling for increased media literacy to guard against fleeting influences. He advocated for proactive media strategies led by the National Media Office to craft a national narrative that leads global discussions.
He highlighted the need to invest in human-centric stories and develop influencer networks aligned with societal values. Al Hamed cautioned influencers against sacrificing authentic values for fleeting fame, reminding them of their duty to uphold UAE customs and traditions.
Concluding his remarks, Al Hamed reaffirmed the role of responsible media and influencers as defenders of national identity and key partners in addressing modern challenges. He encouraged influencers to view their platforms as sacred trusts, using them to build social cohesion, protect heritage, and exemplify an inspiring Emirati family model open to the future.