Abu Dhabi: The Abu Dhabi Creative Media Authority (CMA) has signed an agreement with NG9 Group, a consortium comprising Nirvana Holding, Gewan Holding, and 9Yards Group, for a multi-sector strategic collaboration. This partnership aims to produce two feature films and a 10-episode TV series with a total value of AED55 million (US$15 million), intended for global distribution.
According to Emirates News Agency, principal photography is set to begin in September, employing local crews and integrating Emirati talent both on-screen and behind the scenes. This aligns with the Abu Dhabi Film Commission's enhanced rebate programme, which is designed to showcase Emirati culture and heritage. As part of the collaboration, CMA will provide services such as location support, talent development initiatives, talent casting, and a cashback rebate through the Abu Dhabi Film Commission (ADFC).
NG9 Group will offer preferential rates on hotels, car rentals, flights, and tourism-related services to projects supported by the ADFC, including special vehicle rentals such as yachts and private jets. Khalid Khouri, Director of Industry Development at the Creative Media Authority, emphasized the significance of this partnership, stating that it opens up new opportunities for investment and collaboration, driving growth across the local economy.
Alaa Al Ali, Group Chief Executive Officer of NG9 Holding, expressed pride in collaborating with CMA, highlighting the partnership's potential to create career opportunities for talented young filmmakers from Abu Dhabi. Sameer Al Jaberi, Head of Abu Dhabi Film Commission, noted that the collaboration aligns with their vision to attract additional production partners who can leverage the rebate programme and showcase Abu Dhabi's rich cultural and social heritage in engaging television and film content.
Rami Tmaish, General Manager of 9Yards Pictures, expressed optimism about the partnership, emphasizing its role in showcasing Emirati creativity on a global stage. Efforts are already underway to identify Emirati talent in acting, directing, and writing to empower them locally and internationally, aiming to build a strong production ecosystem for Emirati content with a modern and globally resonant spirit.