Brussels: The European Commission today secured TikTok's commitment to provide advertising repositories that ensure full transparency around ads on its services, as required by the Digital Services Act (DSA).

According to Emirates News Agency, after extensive engagement with the Commission, TikTok has submitted binding commitments that address all the concerns raised by the Commission in its investigation and preliminary findings from May 2025. These commitments, which ensure full transparency, include several key measures. TikTok will provide the full content of advertisements as they appear in users' feeds, including the URLs linked within the ads. Additionally, TikTok has committed to updating its repository more quickly, ensuring that information is available within a maximum of 24 hours.

Furthermore, TikTok will provide the targeting criteria selected by advertisers, along with aggregated user data such as gender, age group, and Member State where the users who were reached are located. This will enable researchers to investigate how ads are targeted and delivered. TikTok will also introduce additional search options and filters, allowing users to find advertisements more easily.

The DSA mandates platforms to maintain an accessible and searchable repository of ads running on their services. These repositories are vital for regulators, researchers, and civil society to detect scams, advertisements for illegal or age-inappropriate products, fake advertisements, and coordinated information operations, including in the context of elections.

TikTok is required to implement the commitments as soon as possible, and by the latest within deadlines agreed with the Commission, which vary from 2 to a maximum of 12 months depending on the specific commitment. The Commission will carefully monitor TikTok's compliance with the binding commitments the platform has offered under article 71 of the DSA, as well as with its other obligations under the DSA.