Sharjah: Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah and member of the World Trade Centers Association (WTCA)'s Conferences and Exhibitions Advisory Council, emphasized the commitment of Expo Sharjah to fortify relationships with global trade centres. He highlighted that strategic collaboration is essential for enhancing Sharjah's status as a premier destination for exhibitions and conferences, with experience-sharing being crucial to improving service quality and adopting internationally recognized sustainable practices in the exhibition industry.
According to Emirates News Agency, these statements were made during a meeting at Expo Centre Sharjah between Saif Mohammed Al Midfa and Omar Ayyash, President and CEO of World Trade Centre (WTC) Kentucky and a member of the WTCA North America Regional Advisory Council. The discussion focused on enhancing cooperation and forming strategic partnerships to bolster the exhibitions sector's growth and development, empowering it to significantly contribute to global trade promotion.
Saif Mohammed Al Midfa acknowledged Expo Centre Sharjah's extensive expertise in organizing and managing international exhibitions and major events. He reiterated the Centre's dedication to advancing its leadership, enhancing the skills of its teams in international trade, and strengthening connections with exhibition platforms in critical markets like the United States, within the World Trade Centers Association network.
Al Midfa further noted that collaborating with WTC Kentucky presents an opportunity to exchange insights and expertise in event management best practices, promote global trade, and elevate the exhibition sector's role in attracting investments and fostering business tourism.
Omar Ayyash expressed satisfaction with the productive meeting, highlighting the immense potential for collaboration between WTC Kentucky and Expo Centre Sharjah. He commended Expo Sharjah's accomplishments, which have set a benchmark in managing major exhibitions and international events, and emphasized that this success paves the way for cooperation and joint efforts to provide a unique platform for Kentucky-based companies to penetrate markets in the Middle East and the UAE, serving as a strategic gateway to the region's markets.
During the meeting, both parties explored current global trends in trade and exhibition industries, addressing the challenges and opportunities that companies face in the evolving business landscape. They also discussed the role of World Trade Centers in empowering businesses by facilitating trade and investment opportunities, supporting participation in exhibitions hosted by both parties, and advancing companies in fields like technology and artificial intelligence.
The two sides agreed to maintain continuous communication and establish collaborative initiatives that benefit the business communities in both Sharjah and Kentucky. They underlined the importance of strengthening the WTCA network's role as an effective platform for international trade and knowledge exchange, supporting shared economic interests.