Dubai: The General Directorate of Identity and Foreigners Affairs – Dubai (GDRFA Dubai) has signed a strategic partnership agreement with Dubai Media Academy, the academic arm of Dubai Media Incorporated. This collaboration aims to integrate roles between government and media institutions to support Dubai’s development journey and advance a government communication model grounded in knowledge, innovation, and sustainable community impact.
According to Emirates News Agency, the agreement is part of Dubai’s vision to establish high-impact partnerships that support the knowledge economy and strengthen institutional integration across vital sectors. This aligns with the objectives of the Dubai Economic Agenda D33 and aims to reinforce Dubai’s position as the world’s best city to live, work, and innovate. The partnership also supports the UAE’s efforts to build an advanced media and knowledge ecosystem capable of keeping pace with future transformations and accelerating the adoption of digital and innovative solutions.
The agreement focuses on developing media, knowledge, and institutional cooperation between both parties through training and development programs, the exchange of expertise, and collaboration on joint initiatives. These activities are designed to enhance government media content and develop modern institutional communication tools.
Lieutenant General Mohammed Ahmed Al Marri, Director General of GDRFA Dubai, emphasized that the agreement mirrors Dubai’s approach to building cross-sector strategic partnerships that integrate media and government work. This contributes to developing a more influential communication ecosystem closely connected to people and society.
He stated: “Today, media is a key partner in shaping awareness, strengthening trust, and reinforcing the global image of nations. From this perspective, we at GDRFA Dubai believe in the importance of building institutional partnerships that keep pace with rapid transformations and support the communication of successful government experiences through modern approaches that reflect Dubai’s position and global leadership.”
He further added that the agreement represents an extension of their leadership’s vision in strengthening integration across sectors and enhancing investment in knowledge, innovation, and human capital. This contributes to developing more flexible and proactive government services and reinforcing Dubai’s global competitiveness.
Mona Busamra, President of Dubai Media Academy, stated that the memorandum of understanding is part of the Academy’s commitment to building strategic partnerships with government entities across the UAE. This contributes to advancing the national media ecosystem and developing human capabilities according to the latest professional and technological standards.
She added that Dubai Media Academy continues to provide an advanced educational and training environment that keeps pace with the future of media and digital transformation. It contributes to preparing a new generation of media professionals equipped with innovation, knowledge, and the ability to adapt to the rapidly evolving media sector.
Mona Busamra further noted that cooperation with GDRFA Dubai opens new horizons for integration in research, development, and organizing joint initiatives and events. This enhances the exchange of knowledge and expertise, supporting Dubai Government’s direction toward building a knowledge-based economy founded on innovation and sustainability.
The agreement exemplifies an institutional approach that strengthens integration between government and media sectors, promotes a culture of knowledge collaboration, supports the development of national talents, improves media content quality, and contributes to building a more flexible and innovative government communication ecosystem. This ecosystem is capable of keeping pace with future priorities and transforming institutional achievements into impactful messages that strengthen community trust and reinforce Dubai’s global standing.