Abu Dhabi: Ghitha Holding PJSC, a UAE-based conglomerate with interests in agriculture, food production, and distribution, is set to undergo a digital transformation through a partnership with SAP. This initiative was announced at the 'Make it in the Emirates' forum in Abu Dhabi and involves Ghitha Holding, a subsidiary of International Holding Company PJSC (IHC), utilizing SAP's technology to modernize its core business operations.

According to Emirates News Agency, the transformation aims to enhance Ghitha's IT landscape by streamlining operations and increasing supply chain visibility. By employing SAP Business AI, the company seeks to improve decision-making through real-time insights and predictive tools. This move is expected to bolster Ghitha's capabilities in anticipating demand, improving traceability, and ensuring efficient operations, all vital for maintaining a reliable food supply.

Marwan Zeineddine, Managing Director of SAP UAE, highlighted the strategic value of the investment, stating, 'Ghitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value.' The integration of AI, cloud, and planning capabilities is anticipated to support national priorities and foster growth opportunities.

NTT DATA, a global technology and consulting leader, will implement the digital transformation project. As part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a digital solution for the consumer-packaged goods sector, with a focus on dairy and poultry. This platform is expected to become a regional benchmark, encouraging further digital adoption in the industry.

Dr. Bahri Danis, Executive Vice President of NTT DATA META region, expressed enthusiasm for the partnership, noting the project's potential to deliver lasting value not only for Ghitha but also for the broader industry. The SAP digital transformation project is slated to take two years, with the first phase anticipated to be operational by mid-2026.