Dubai: The Mohammed Bin Rashid Housing Establishment (MBRHE) has announced the launch of the fourth edition of the 'Bashayer Al Khair' campaign, which aims to support approximately 2,500 underprivileged families among the Establishment's beneficiaries during the Holy Month of Ramadan.

According to Emirates News Agency, the campaign will run until the first day of Eid Al Fitr, focusing on low-income families, orphans, widows, divorced women, and People of Determination. The initiative is designed to enhance family stability and improve the quality of life for eligible beneficiaries. This effort is being implemented in collaboration with several public and private sector entities, as part of MBRHE's ongoing mission to promote social solidarity and reinforce community values of giving and compassion.

As part of 'Bashayer Al Khair', MBRHE is organizing 14 Ramadan initiatives this year. These include community initiatives supporting underprivileged families, senior citizens, and People of Determination, along with family-oriented activities intended to bring joy during Ramadan. The campaign also includes sports, recreational, and educational activities, as well as interactive digital initiatives across social media platforms. Recognition initiatives involve distributing gifts and honoring individuals and employees, reflecting the Establishment's commitment to promoting a culture of giving and strengthening community cohesion during Ramadan.

Mohammed Hassan Al Shehhi, Executive Director of MBRHE, stated that the 'Bashayer Al Khair' campaign embodies the values of generosity and solidarity on which the UAE was founded. The launch of the fourth edition reaffirms their commitment to supporting underprivileged families and enhancing their stability during Ramadan, in partnership with government and private sector entities.

Strategic partners supporting the campaign include Dubai Police (ESAAD), the Endowment and Minors' Trust Foundation, semi-government entities like Union Coop, Dubai Islamic Bank, and a range of banks, institutions, charitable organizations, and private sector partners, including Fiscapital Solutions, Paramonte, and Al Hashmi Hospitality Group. This collaboration highlights the integration of national efforts to strengthen the social support system during the Holy Month.

Building on previous successes, this edition of the campaign aims to support thousands of families and reinforce the values of compassion and social cohesion within the community, demonstrating MBRHE's leading social role. MBRHE has also invited individuals and entities interested in contributing to the 'Bashayer Al Khair' campaign to participate through its official channels, in support of social solidarity and to bring joy to underprivileged families during the Holy Month.